Approximately, more than a hundred million blogs exist on the internet. Perhaps, half of that or below half of that number are generating millions of unique visitors. If you are reading our article on “Blogging tips: how to increase your visibility in the search engines results page (SERP)”, you probably are having problems with the number of visitors who subscribe to your blog. The number one culprit of low numbers of visitors is low visibility.
When a web user searches on a search engine, your blog appears as the number 3,868,850 of 27,500,000 results. Frustrating, isn’t it? No one really clicks links that far from the top ten results page. If your SERP ranking is the same with our example, you are as good as an invisible blog. It becomes more frustrating if you are selling a product or a service. How can you sell if you are invisible to the internet community?
To answer the question above, we created a list of blogging tips that are super easy to do for a beginner like you. If you have been blogging for years and have read a lot of books and articles discussing on how to make a blog successful, treat our tips as a little reminder.
No matter how many times you read or hear about the death of search engine optimization (SEO), this news remains a myth. Many companies, online businesses, and blog experts use optimization to increase their visibility and reach the top pages results. Search engines use signals such as URL keywords, links and site activities to rank pages. Optimization efforts place your site into the radar of the search engines web crawlers.
You can use on-site and off-site optimization techniques. On-site techniques refer to the actions you do to your website. These actions are using of related keywords, appropriate title tags and publishing quality posts. Offsite optimizations are the strategies that you take outside your site but still help in making your site visible to search engines. The examples of these strategies are social media account creation, advertisement and press releases.
Re-target your visitors
How many of your visitors return to your site? For example, you are generating 10 visitors a day. Out of the ten, only one or two visitors return to your site. The remaining 8 people do not even remember that they have read an informative article on your site. Visitor retargeting can solve this dilemma. This strategy may increase your click-through rate, the number of people visiting your site, and your visibility.
With this strategy, you are increasing your chance of repeat visits from your readers.
Hire the services of an SEO expert
Let us be frank. Site optimization takes time. Moreover, you need a wider digital marketing network to make number 2 tip works. As a beginner blogger, it will take years before you see results, that is if you painstakingly perform every site optimization effort you find on the internet. Most of the times, a few of them yield results that are in accordance with your marketing plan.
This third tip is optional. If you think you can do it, we are always here to provide tips and guidelines on how to make your site visible. If you know you do not have the time to optimize your site but you have the budget, this tip is for you.
Hiring an SEO expert can be a one-time shot or a recurring marketing strategy for you.
Blogging is publishing great content and the same time making your blog visible to search engines. Unless you do not want to be seen and be heard, you won’t take any actions or adopt any of these tips. However, we do not think you created a blog for nothing. You want to be popular and at the same time earn a little money. Then, take the time to consider one of these tips and apply it.