The most effective search engine optimization strategy is to build more inbound links to your blog. As more inbound links are accumulated, it’s search engine ranking goes up. This could lead to a higher traffic from search engines. And because traffic is the lifeblood of every blog, bloggers are doing all possible methods to build more inbound links and jack-up their position in the search engine result pages.
Unfortunately, not all bloggers are able to maximize the benefits of the links they build because they’re not optimizing them. Here are 5 useful link optimization tips to help you get the best out of the links you build.
5 Link Optimization Techniques
1. Make Sure It’s DOFOLLOW
When link building, make sure that the links are dofollow, otherwise, they won’t count. Dofollow links are links that don’t have the rel=”nofollow” attribute on them. I recently compiled a list of dofollow blogs, dofollow bookmarking sites, dofollow social media, dofollow top commentators and free directories to make your link building much more convenient.
2. Build Links From Relevant Websites
Building links to boost your search engine ranking and Google page rank is not a question of quantity but of quality. And by quality, I mean relevance.
It is therefore better to get a few links from relevant websites than tons of links but from unrelated websites. In simple words, if your blog is all about body building, then it is better to get links from other blogs or websites about body building.
3. Use Keywords As Anchor Text
Anchor text is the text contained in a link. It is called anchor text because it links one “anchor” to another “anchor” in the World Wide Web.
When building links, make sure to use your keywords as the anchor text. These keywords should be the terms you wish to be found when people use search engines. For better SEO result, include your keywords in your blog’s title tag and domain name (if possible).
4. Google Page Rank
I know that some people will disagree with me but Google page rank still matters. Otherwise, Google should have just dissed out page rank as a factor in their search engine ranking algorithm.
Other than looking for relevant websites and using appropriate keywords as anchor text, it should be worth while to build links from dofollow and relevant websites with high Google page rank.
5. Less External Links, The Better
When link building, choose to get links from websites with fewer external links on them. The more external links, the lesser the link juice you get. As a general rule, don’t build links from websites with more than 100 external links on them.
What other link optimization did I miss? Do share your tips in the comments.
Thank you for your time. 
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{ 6 comments… read them below or add one }
Thank you for your informative post, I like the slant on how you wrote this post. I definitely agree that search engine optimization is important for websites nowadays. Be sure to update your blog with more of such informative posts!
Nice link building tips. I’d just like to comment on some of them.
#1 - Yes, you are right. DoFollow links help much in getting to a higher position in search engines. I’ve recently done a test to proove it. But I would not recommend that one completely ignores NoFollow links. If a website is relevant and quality, why not get one more link even if it is NoFollow? NoFollow links may drive some traffic. Plus, they make your link building program look more natural.
#3 - the anchor text is very important for SEO. But it’s not recommended to use the SAME anchor text for all the links. Better if you vary your anchor text in a 60%/30%/10% manner: 60% of your link titles contain your primary keywords, 30% contain your secondary set of keywords and 10% a third set of keywords. That’s enough to satisfy Google.
Julia - Fast Blog Finders last blog post..Forget about Search Engines When Creating Content
I didn’t know external links (too many of them) could have a negative effect on link building…thanks for the info…I’ll keep that in mind.
@TeasasTips:
Yes, external links can be very bad at times.
I saw my PR dropping from 4 to 3
- Wakish -
(http://wakish.com)
Uhhm… A good point of view about link optimization. Yesterday i tried similar things you write here. Next days i will see if they work or not. And thanks, i didn’t know some of them.
nice information you got here “Unfortunately, not all bloggers are able to maximize the benefits of the links they build because they’re not optimizing them. Here are 5 useful link optimization tips to help you get the best out of the links you build.”
This is what we usually skip off as a blogger busy writing content or articles, but nevertheless blogger should do optimized the back links like you have mention.
Thanks
soregrapes
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