A keynote in public speaking is the main or central theme that is introduced at the start of every conference. Keynote Speakers set the tone of an event. They motivate and influence an audience to do something. Good keynote speakers possess skills that can transform an event. The good news is, you don’t have to have a natural talent in public speaking; this skill can be learned and improved over time. Here are five ways to help keynote speakers add value to every company.
Research your material well –
Speaking to an audience involves having a well researched material to talk about. Gather everything you need to provide helpful and useful information to your audience. It would help to have a lot of resources about your specialty. Speaking to other people who know about the subject would greatly help in giving out a speech that can move an audience. Listen to different keynote speakers in the same specialization as you. That way you would know what works for the audience and what won’t.
Create a speech –
You need a good speech. Spend a great deal of time writing it. Practice speaking it in front of people you know, perhaps a few family members. Ask for feedback. Were they moved by your speech? Was it convincing enough to make them take action? If the answer is no, work on your speech more. Make sure you have read several materials on your subject from different reliable sources. The wider your knowledge about the subject, the better your speech would be. Should you feel the need to have a good writer look at your speech, don’t hesitate to ask for help. Perhaps the writer could help you polish it.
Write a book –
If you specialize in giving out keynote speeches on Customer Service, publish a book on the subject. The book can be used as ambassador for your idea. Having a book published on your area of expertise will help convince an audience. If you don’t write, be open to having a good writer collaborate with you on writing the book.
Have Experience on the Subject –
Make sure you have relevant experience on your specialization. Audience love to listen to personal stories. That will make them engaged. Connecting with your audience is just as important as persuading them to do something. You would not be able to achieve the latter if you fail to connect to your audience.
Use Visuals –
Do not just ask your audience to paint a picture, show them images that will spark their imagination. Corporations use power point presentations. Be different. Use your creativity in engaging the audience. If you have a knack for graphic design, use it. If you have artist friends, convince them to help you create or look for powerful images for your presentation.
The audience would still judge your speech, regardless of your humor. However, if while teaching them you can manage to entertain, that would be a lot better. Providing genuine laughter to the audience as well as a good speech would make you a valuable keynote speaker. Use humor well.
You need to love being on stage –
Need I say more? If you want to be a keynote speaker, you should be relaxed while you’re on stage. The profession doesn’t require you to be very hyped up, just be comfortable enough to be able to communicate your thoughts well to the audience.
A successful career in keynote speaking takes more than just having confidence speaking in front of an audience. It takes character and passion. Tell them about how you made a difference to a certain group of people. Show them how you can help them make a difference too. Speak from your heart. That never fails.