Excessive Link Building Is UnSEO - Good News For Lazy Webmasters

Here are some simple truths about SEO that alot of you seems not to know.

1. Excessive link building harms your website. (You don’t really need to submit your site to all the directories on the list.)
2. More back links does not necessarily translate to a high Google Page Rank.

What is Excessive Link Building?

Excessive Link Building happens when an unusual accumulation of link for a website takes place in a short period of time. This is of course relative to the age of the website. So if your website is just 1 week old and it gets more than 1000 backlinks in a day, that is obviously a case of excessive link building.

Excessive link building is usually a common problem with new bloggers who have just created their first blog. After knowing the importance of Google page rank for a website and how this can be achieved by building as much backlinks as possible, newbies tend to be agressive with their link building strategies. They end up submitting their blogs to hundreds if not thousands of directories, comment on dofollow blogs and spam forums. These link building strategies are no doubt effective in boosting your site’s backlink, but contrary to popular belief, these strategies harm your blog.

How Excessive Link Building Harms Your Blog?

Excessive Link Building is treated by search engines as an “unnatural” phenomenon especially when your website is relatively new. It’s just impossible for a new website to get tons of backlinks not unless the owner resorted to any of these methods:

• Used Review Sites (PayPerPost, SponsoredReviews, ReviewMe and Smorty)
• Purchased Links from Text-Link-Ads, LinkWorth and related websites
• Used Directory Mass Submission services
• Spamming

By using the above strategies to boost backlinks to your blog, you only catch unwanted attention from suspicious Google. Remember that these methods violate Google’s prescribed Webmaster’s Quality Guidelines. As soon as Google finds out that you’ve violated their webmaster quality guidelines, expect a penalty, which might not take effect immediately but in the next two to three months.

Google’s recent reported crackdown of websites participating in selling links and doing sponsored posts are some proofs that Google is seriously against these methods. Google hired the best engineers and programmers for this purpose. Unfortunately, Google relies heavily on its established system to make sure that those who violate their quality guidelines get the penalty they deserve. Google’s systems, however, are mere programs so even if you generated backlinks to your blog by painstakingly submitting to free directories, there’s not guarantee that Google’s system will distinguish your method to be different from those who purchased links. That explains why even if you have tons of backlinks, your Google page rank is lower than other sites with fewer links to them.

Higher Backlinks IS NOT EQUAL To Higher Google Page Rank

One of the common misconceptions about Google Page Rank is that the more backlinks you have, the higher Google page rank you get. While to some extent this is true, it’s not always the case. Google is using a complex system to identify the page rank of certain pages of a website. Backlink is just one of the factors considered.

If you have been observing and keeping track of your competitors, you might be surprised that they have higher page ranks despite the fact that you have more backlinks. Since no one really knows exactly how Google calculate page ranks, I came up with some conclusions from my personal observations. I will talk about them in my succeeding posts so make sure to visit Blogging Mix often or better yet subscribe so you won’t miss any blogging tip.

Suggestions And Recommendations When Building Links For Your Blog

1. Avoid submitting to free directories at the same time. Submit your website gradually to avoid suspicion from Google.
2. Avoid using ‘Directory-Mass-Submission’ services promising to submit your website to thousands of directories in a short period of time. (They’re usually scams!)
3. When building links, quality is better than quantity. Quality links are links obtained from relevant and of good quality websites.

This post should come as a good news to those who find link building a time consuming task. Now that you know that the best approach to link building is doing it moderately, you don’t have to force yourself to submit your websites to all directories you come across with.

What are your thoughts on this matter? I would love to hear what you think. Do leave your opinions and reactions through the comments.

Thank you for your time.

Oprah subscribed to my blog. Subscribe to find out why!