You probably have heard Link Love before. To those who haven’t yet, a Link Love usually refers to unsolicited link to a website that you found interesting or relevant to your page. It’s called ‘LINK’ with a ‘LOVE’ because by linking to other websites, you are doing them a favor (i.e. Google Page Rank, Search Engine Ranking, Traffic, Technorati among others). But did you know that by linking to other websites, you are also doing yourself a favor?
Yes, by linking to other websites, you are able to extend help to other bloggers and benefit from it as well. While it is true that linking to other blogs could result to a lower ranking of your pages, there are a few tips you can implement to avoid this from happening. (Tune in to my future posts as I share to you those useful tips.)
The 6 Benefits Of Link Love
Here are some of the benefits of ‘Link Love’ and why you should start giving some.
1. Link Love is a powerful networking strategy.
Networking is an essential element of blogging. It is through this that a blogger or webmaster is able to grow his website. One of the powerful networking strategies is ‘Link Loving’. A simple link love to another website could become a starting point of a good relationship with fellow bloggers or webmasters. This may result in a fruitful and mutually beneficial relationship.
2. Link Love increases your traffic.
Link Love is not only a powerful networking technique but at the same time a good strategy to increase your blog traffic. How? Simple. By linking to other websites, the webmasters are informed (pinged) and hence, would be curious to check out your website. That’s not much of a traffic, you might say, but wait until more benefits start to pour in.
3. Link Love is powerful maketing strategy.
One of the benefits you get from linking to other website, as mentioned above, is the benefit of being discovered… being known to others. Getting your blog discovered is oftentimes a difficult task especially when you’ve just started blogging. And you have the option to pay for advertisement or get it for free. Link Love is one of these free methods you can take advantage of. Linking to other websites will prompt their webmasters to check whe website who linked to them. As this happen, you get discovered. And, if your website offers relevant, interesting and useful information, you might get more than their attention.
4. Link Love attracts Link Love.
Indeed, Link Love attracts Link Love. A grateful webmaster for the link love you’ve given him is most certainly going to appreciate it through a link to your blog. May be not today but in his succeeding posts. Just make sure that your content is relevant to his website, otherwise it’ll be difficult for him to link back to you. That’s why it’s advisable that you link to websites with contents relevant to yours.
5. Link Love improves your credibility.
If your blog contains links to other relevant websites, your blog’s credibility improves. What does link love has to do with credibility? Apparently, it shows that you are doing extensive researches on your subjects or topics before you publish them on your blog. It also ensures that the information you share through your website can be trusted as it comes from different sources. Link love could be compared to references/bibliographies in a book. The more the reference the book has, the better its credibility.
6. Give more information to your readers through a Link Love.
It’s very difficult to explain your topic in a single page, hence, the need for you to link to other pages. Also, there are other bloggers who can explain a subject matter better than you do. It will be appreciated by your readers if you refer them to these well-explained posts. You don’t only spare yourself with another task but you also make your readers happier.
There you have it… But I’m sure you’ve got more to add. Why don’t you add them as a comment.
Thank you for your time. 
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