What Brings Money To A Blog

Blog monetization is not as easy as creating a blog, publishing a couple of posts and splattering Google Adsense all over it. To make money from your blog, you need more than just content and Adsense.

What then brings money to a blog? What do bloggers need to do to start making money? Here are the 4 must-haves of a blog to begin earning some bucks.

1. Traffic And More Traffic.

Traffic is the most important aspect of a blog that brings in money. No matter how informative your blog is, without traffic, blog monetization is almost impossible. There are various sources of traffic. Based on research, traffic from search engines is by far the most valuable as they are proven to be highly “monetizable”. You can also get traffic through referrals from other websites but opt for targeted traffic as they are more likely to be “monetizable”. As a general rule, the higher the traffic, the more blog monetization opportunity comes in.

2. Google Page Rank, Alexa Traffic Rank And Technorati Blog Rank.

A blog’s worth is often measured by certain ranking systems. These ranking systems (Google, Alexa and Technorati) are particularly important to advertisers and affiliate marketing networks. A better blog ranking (Google Page Rank, Alexa Traffic Rank and Technorati Blog Rank) means a better chance of receiving opportunities from advertisers and a higher chance of being accepted to affiliate marketing programs.

Google Page Rank is a ranking system that endeavors to rank all pages of a website from 0-10. The higher the Google Page Rank, the better. Alexa Traffic Rank, on the other hand, ranks websites based on the traffic they receive. The highest ranking as of to date is Yahoo! with an Alexa Traffic Rank of 1. The lower your Alexa Traffic Rank, the better. As for Technorati Blog Rank, it utilizes the number of inbound links (blog reactions) a blog has over the course of 6 months. The more inbound links a blog has, the higher its ranking.

3. Blog Quality

Other than Google, Alexa and Technorati Ranks, advertisers and affiliate marketing networks look for the quality of your blog. And by quality, I mean your content and blog aesthetics.

To successfully monetize your blog, you should be able to successfully market it to advertisers, advertising networks and of course, your readers. Without quality content, your attempt to promote it will only end up in vain.

To compliment your content, you should use a suitable, well-designed theme. Sometimes, people end up ignoring your blog because it lacks aesthetic value. In other words, your blog is ignored because your blog design sucks! Make sure to customize your blog to enchance its appeal and marketability.

4. Readers, Subscribers And Mailing List.

If you’re serious at making money online with your blog, you should start building up a readership. You should also offer an option for your readers to receive updates from your blog through their emails or directly through their preferred feed readers. For this purpose, FeedBurner comes handy. It’s free and easy to set-up.

Most bloggers making money onlin build their own mailing list. This can be done through services like Aweber. Building a mailing list has been proven to be an effective monetization strategy. You can send updates and information to your mailing list containing referral links and products you are marketing.

Now that you know what brings money to a blog, why don’t you keep yourself busy improving these aspects of your blog that can bring you money.

What else am I missing? What other elements do blogs need to start making money? Do share your tips through the comment.

Thank you for your time.

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