The growth of review sites and the increase in the demand for their services only prove one thing: that review sites present a lucrative opportunity for bloggers. The introduction of review sites presented bloggers with another means to profit more from their blog. But how do bloggers make more money doing sponsored posts? What do their blogs need to have to attract more advertisers? What can bloggers do to leverage their blogs and win more offers from advertisers?
What Your Blog Needs - The Essential Ranks
To understand the need for ranks, lets first try to understand why advertisers pay bloggers to do reviews for their products and services. Why?
- Advertisers want to promote their products and increase their sales.
- Advertisers want to drive more traffic to their websites.
- Advertisers want to build more back links to their website and improve their search engine ranking.
- Advertisers want to get feedback and suggestions about their products and services.
Given what advertisers are looking for, your blog should be able to have the following to be able to satisfy their needs and wants and ultimately win more sponsored posts from them:
1. Traffic Traffic Traffic
Traffic is the lifeblood of every website and in most cases, traffic is the primary consideration of advertisers when choosing a blog to offer sponsored post to. This means, your blog is much more palatable to advertisers if it receives more traffic.
To gauge a blog’s traffic, Alexa and Compete are popularly used by advertisers. Both ranking systems provide them with a good estimate of a blog’s traffic. The lower your rank means the higher the traffic.
2. High Google Page Rank
Advertisers are also particular with the Google page rank of your blog. Usually, blogs with high Google page rank receive the most number of sponsored post offers. This is because most advertisers believe that blogs with high Google page rank are more frequently indexed and can give them higher link juice. A blog with high Google page rank can also give advertisers a higher search engine ranking and a higher Google page rank.
3. Inbound Links
Naturally, when you have a high Google page rank, you also have a lot of quality links pointing to your blog. Backlinks don’t only boost your blog’s rank but it’s also an indication of how much traffic your blog gets. For purposes of inbound links, advertisers use Technorati Blog Reaction and Technorati Authority. Other use backlink checking tools while other use Google and Yahoo! Search.
4. Feed Subscribers
The number of your feed subscriber is another important consideration that advertisers take into account when choosing a blog. A blog with a high number of feed subscriber means it is popular, interesting and or useful. Hence, the advertiser is more likely to get more benefits from.
Tomorrow, in the second part of our series, I will reveal 7 powerful tips that will dramatically increase your sponsored post offers from advertisers. Make sure you check TheWeblogZone for updates or better yet subscribe to my feed so you won’t miss any blogging tips.
Thank you for your time and like always, your comments are most welcome! 
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{ 2 comments… read them below or add one }
i have to work hadr to reach what you wrote here. after that maybe i can.
Önders last blog post..Gece d??ar?ya daml? m? gitmeli, yoksa dams?z m? gitmeli?
paid post is my favorite job online, but what i hate most was Google penalize my site.
what do you say about this? Paid post company need google high rank and in the mean time Google going to penalize who do paid post.
always confusing me
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